Representation Analysis

In the Tide commercial, it's easy for the audience to recognize the underlying message, that girls should wear colors like pink or bright colors in general. The mother is trying to convey to the viewer that colors like green and black are feminine. Obviously, we know today that it's, for the most part, socially acceptable for a girl to wear any color. Along with the simple message of the color of someone's clothing, at the end to the commercial, the mother seems to be tentatively encouraging her daughter to keep on building car garages and we know that society wants us to think that girls should be playing with dolls and that boys should be the ones how should be building things like car garages.



In the Axe commercial the main message was that if you spray the deodorant then one will be bombarded with thousands of beautiful women. Along with that, the women in the video are sexualized for example when they are running up the hill the show and emphasis on the breasts of the women. I don't believe that all women will drop everything and chase after a man that happens to smell good.

Musicals

The musical genre in film is one that has been around for a long time. For the most part today, musicals appeal more to a younger audience. These movies tend to be focused on competition or romance. Usually, there is a soundtrack that tends to sell a lot of copies if the movie is successful in the theaters. A movie that has demonstrated this is Frozen, the soundtrack was number 1 on the Billboard charts and the film was number 1 at the box office. The music in musicals is typically used to keep the story moving and can let the audience know how the character is feeling.

Today, these movies are often produced by Disney and 20th Century Fox. A lot of these movies are produced with a long group of main characters. In certain parts of the film, all of the characters break out into song for example in High School Musical after the opening sequence a large group of characters break out into song in the middle of the cafeteria. When producing a musical, it can be more expensive than a regular film since a lot make their own music to use.

Movies like Frozen are marketed in a way that appeals to young kids due to the music. Disney even made a sing-along version of the film. Along with that, there is also a sing-along attraction at Disney's Hollywood Studios. Most of these movies make a big emphasis on the soundtrack in order to capitalize on the film's success.

Alvin and the Chipmunks (2007) is an adaption of the 1980's cartoon series. This movie is about chipmunks that are musically gifted and start a band. Although this movie does not have original music, it does utilize there own versions of popular songs that the audience is familiar with. For example, the Chipmunks have their own renditions of songs like "Bad Day" by Daniel Powter and "Funkytown" by Lipps Inc. The Chipmunks even have their own musical show in which they sell-out an entire venue. This film did a lot in incorporating different genres of music to fit every emotion that the Chipmunks feel.

Pitch Perfect (2012) is an example of a musical that uses competition as a way to progress the story. The music that is in this production is a mixture of original music and nonoriginal music. For example one of the most successful songs that came from Pitch Perfect was the song "Cups" by the main character played by Anna Kendrick. The use of competition allows for more songs to be performed throughout the film.


Other Musicals:
Rocketman
Sound of Music
Mary Poppins
High School Musical
Lemonade Mouth

Sources

https://www.imdb.com/title/tt1981677/?ref_=ttpl_pl_tt

https://www.imdb.com/title/tt0952640/

https://www.imdb.com/title/tt2294629/?ref_=nv_sr_2?ref_=nv_sr_2