Research

Romance Research

When it comes to the Romance genre it is important to note that the vast majority of the viewers will be females. 77% of  Romance viewers are women, so it is very important to cater more towards the women than the men considering that they make up such a big chunk of the audience. New York-based psychotherapist Jonathan Alpert said the popularity of these super-sad romances could be chemical as well as emotional. Watching them can release stress hormones that calm viewers, and allow people to feel a range of deep emotions in the comfort of a theater.  There are also psychological reasons that we love the branch of romantic comedies, especially for young girls who may not have yet experienced love. "Younger folks may be drawn to these movies because they can emotionally relate to them—even if they haven't fully experienced the full emotional turmoil of romance, they can still relate to the two main figures and what could happen down the road," clinical psychologist Dr. Bart Rossi has said.











https://www.southernliving.com/culture/why-we-love-romantic-comedies